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The Magestic Splendor of Online Advertising! or some damn thing like that.

Tool Box

Email marketing
by Jon Huntress, Contributing Editor

Jim Sterne was featured in a morning seminar on advanced e-marketing strategies a few days ago in Houston that I was lucky enough to attend. Despite the name this was a general interest seminar geared to businesses that wanted to find out more about e-marketing. Sterne, author of World Wide Web Marketing, Customer Service on the Web and What Makes People Click? covered numerous topics regarding Online Marketing issues. One of the most appealing subjects was his discussion of the effectiveness of online newsletters.  [Full story]

Analyzing WebTrends
by Jon Huntress, Contributing Editor

In his biweekly Tool Box feature, Jon Huntress looks at a tool every marketer needs: tracking software. The WebTrends Professional Suite, one of the hottest names on the market, offers most of what Huntress was looking for at an affordable price. [Full story]

Using your Bozo filter
by Jon Huntress, Contributing Editor

In the last article in the Tool Box, I wrote about Rob's spam filter (see: Building a Bozo filter). Rob gets over a hundred messages a day so having all spam delivered directly to the trash saves him a lot of time. The purpose of filters is to save time by pre-sorting your mail into specific categories so you don't mentally have to do it all from your Inbox. Now, we will cover how to set up and use filters to make your morning wade through the mail a little easier. [Full story]

Building a Bozo filter
by Jon Huntress, Contributing Editor

Rob Van Slyke, who runs our marketing department, gets hundreds of email messages each day, but a lot of them are just spam. Like most of us, Rob hates spam with a passion. So, he devised a filtering method that eliminates about 95 percent of the daily spam onslaught. He calls it his "Bozo" filter. [Full story]

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