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PR Pundit Archive

The PR Pundit: Don't get attached to attachments
by Eric Ward, President of

Question: How do I properly send attachments to the media via Email?

Eric Ward's response:

The short answer is that you don't. Ever. It's considered a huge breach of etiquette. However, let's discuss a little deeper.
 [Full story]

The PR Pundit: Link popularity
by Eric Ward, President of

Question: What Is link popularity and why does it matter?

Eric Ward's response:

The simplest definition is that link popularity is the number of other Web sites that have links on them to your Web site. Things are never simple, though. Link popularity is a fairly new-technique that several search engines are using to help rank sites for searchers.
 [Full story]

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