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The Magestic Splendor of Online Advertising! or some damn thing like that.

Novice Narcosis: O-A glossary
by Robert Morris, Special to

As the Internet continues to grow and grow, millions of new people are being exposed to what's paying for all of this dot com hysteria -- Online Advertising. As the industry continues to develop, so does the terminology.

And with all of the new advertising executives switching over from traditional mediums to the online variety, it only makes sense to try and educate (or refresh, depending on your experience level) everyone on the lingo that has enveloped into an almost counter-culture in the advertising world.

In the final installment of's Internet glossary, we define those words beginning with S-Z.

Server - A computer or software package that provides a specific kind of service to a client software running on other computers. The term can refer a particular piece of software, such as WWW server, or to the machine on which the software is running. A single server machine could have several different server software packages running on it, thus providing many different servers to clients on the network.

SLIP - Serial Line Internet Protocol; A standard for using a regular telephone line (a serial line) and a modem to connect a computer as a real Internet site.

Spam - Inappopriate attempts to use mailing lists to send unsolicited, bulk commercial email. Generally, one of the lesser-regarded items on the Internet.

SSL - Secure Sockets Layer; A protocol designed by Netscape to enable encrypted, authenticated communications across the Internet. SSLs are used mostly in communications between Web browsers and Web servers. SSL provides three important things: privacy, authentication and message integrity.

Sysop - System Operator; Anyone responsible for the physical operations of a computer system or network resource. A System Administrator decides how often backups and maintenance should be performed and the System Operator performs those tasks.

T-1 - A leased-line connection capable of carrying data at 1,544,000 bits-per-second. At maximum theoretical capacity, a T-1 line could move a megabyte in less than 10 seconds. T-1 is the fastest speed commonly used to connect networks to the Internet.

TCP/IP - Transmission Control Protocol/Internet Protocol; This protocol is the foundation of the Internet, an agreed upon set of rules directing computers on how to exchange information with each other.

UNIX - A computer operating system designed to be used by many people at the same time (it is multi-user). It is the most common operating system for servers on the Internet.

Uncle Joe - A Web site that loads consistently slowly; from the theme song of "Petticoat Junction" ("that's Uncle Joe, he's a movin' kind of slow, at the Junction").

URL - Uniform Resource Locator; The standard way to give the address of any resource on the Internet that is part of the World Wide Web.

WAN - Wide Area Network; Any Internet or network that covers an area larger than a single building or campus.

WWW - World Wide Web; Frequently used (incorrectly) when referring to "the Internet," WWW has two major meanings. First, loosely used: the whole constellation of resources that can be accessed using FTP, HTTP, telnet, et al. Second, the universe of hypertext servers (HTTP servers) which are the servers that allow text, graphics, sound files, et al. to be mixed together.

ZIP - A compressed file format (.zip). Many files available on the Internet are compressed or zipped in order to reduce storage space and transfer times.

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