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Editor's Cut


Is convention coverage working on the Web?
by Ryan Monceaux, Editor In Chief

PHILADELPHIA - Okay, so I am not really in Philly. But I did go to Texadelphia over the weekend, the Texas-styled Philly Cheesesteak place here in Houston. It wasn't bad ... if you're into photos of LBJ on the wall and barbeque sauce on your sourdough.

It seems I am the only Net journalist not in Philadelphia covering the Republican National Convention. Everywhere you turn ... on every site you see ... there's this bit of news on George Dubyah or Colin Powell or the conservatives' second coming, Ronald Reagan.
 [Full story]


The difference 'tween advertising and spam
by Donna Stryk, Moderator of the Online Ads Discussion List

Day after day I come across posts to Online Ads that tout some great new product. Although many of these products are extremely relevant to the member of the discussion group, they would not appreciate having to wade through these self-promotions to get to the real content. The same holds true for newsgroups. Because newsgroups usually have a less stable following, the readers give a certain level of leniency, but yet there is still a line that should not be crossed. [Full story]


Measuring success beyond the click
by Lyn Chitow Oakes, EVP and General Manager of Engage

When online marketing first began to take hold, the standard vehicle for online advertising was the banner ad and the method of measuring Internet advertising and marketing success was with click-through rates. Today, the rules have changed and successful online marketers are demanding solutions that go beyond clickthrough rates. Marketers are getting to the heart of what creates a successful marketing program: customer acquisition and retention.  [Full story]


Significant changes in Latin America
by Ryan Monceaux, Editor In Chief

MIAMI - Day one of @d:tech Latin America has come and gone and was generally regarded as a total success. The facilities are first-rate and again, @d:tech has the top movers and shakers in the industry. Miami has provided the perfect backdrop for an interesting dialogue on the future and potential of Latin America in the new economy.  [Full story]


Online buying pools
by Jay Conrad Levinson, Special to AdBanter.com

Editor's Note:This month's piece focuses on online buying pools and was written by Jay Conrad Levinson, the author of the highly-successful "Guerrilla Marketing" series of books.
Buying pools have been around for years. For centuries, groups have banded together to increase buying power and leverage. The Internet is reviving this age-old concept, giving small and mid-sized businesses a way to level the purchasing playing field. [Full story]


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